Showing posts with label sceneasota. Show all posts
Showing posts with label sceneasota. Show all posts

Monday, November 8, 2010

In Review: SCENEaSOTA

by Beth Hammarlund / photos by Stephen Stephens

Last Saturday night, fashionable Twin Citizens flocked downtown to attend the sold out fashion show SCENEaSOTA. In its third year, the production has matured to become an anticipated annual event in the local design community. This year's incarnation was held in Loft2 above Om Restaurant, an airy warehouse space with a picture window view of busy First Avenue. Before the show began, guests sipped wine and pouted for photographs, while taking the occasional break to sample fragrances and test Smashbox cosmetics. Eventually seats were filled, gift bags were inspected, and the fashion chatter came to a halt.


In addition to featuring collections from eight designers, producer Maritza Ramirez broadened this year's presentation to include four fashion-centric short films by Elijah Chhum. As the lights dropped and the projectors rolled, you could feel the crowd's energy and excitement in the air.

The fashion kicked off with looks from Jenn Bratvold and accessories by Carrier Pigeon. Bratvold's collection included nods to schoolgirl style, English country dressing, and retro mod fashions. The designer clearly has a lot of great ideas, but needs to streamline her point of view. At times the collection felt jumbled, but a number of pieces were quite sharp and gave audience members a sense of the designer's potential.


Britta Feuerhelm showed a collection of drip-dyed silks in a variety of blousy shapes and colors. Though the designer has a great eye for creating interesting palettes, she still has room to grow with her construction, which was often overly basic. However, a few dresses and separates boasted clever shapes and cuts. Hopefully the designer will continue to move in that direction. The collection's leather accessories by Feuerhelm deserve a mention as well. The juxtaposition of drapey silk and structured leather and accessories by Ann Lambrecht was chic, without feeling overly styled.


Kathryn V's segment opened with a ladylike dress that was heavily featured in one of the accompanying short films. Though the elbow-length sleeves and graceful scoop back conveyed a coy sexiness, the shirttail hem felt strangely out of place. The designer had better luck with separates, where she showed mix-and-match skirts, blouses and jackets. Playful baubles by Timmilynn Johnson accessorized the collection.



Jenny Carle has become known for consistently feminine and well-tailored cocktail dresses, and while she maintained her signature aesthetic (there were plenty of tiered skirts and and structured strapless necklines), she broadened her range with a selection of full-length gowns. A sweetheart navy number was smartly accessorized with gold jewelry from Tasha Rae, the overall effect of which was Grecian without veering into the costume. A stunning closing gown was one of the highlights of the entire show.


Christine Carmichael of Carmichael Claith opened with a full-length one-shoulder gown in dramatic crimson. For the most part, the designer stuck with what she does best: ladylike pieces with a whiff of classic Brittania. The last three looks (despite an addition of a fun pinstripe menswear-inspired jacket complete with coattails) were all variations of the same olive party dress. It was a gorgeous look (the tea-length version is pictured above), but it was disappointing not to see more variety from an established local designer. Feathered and beaded accessories from Bionic Unicorn kept the styling from veering into the overly sweet.


Though Raul Osorio has been straying more into womenswear, his menswear is still where he best captures his unique sensibility in his designs. Accessorized with pieces from Freedom From Doubt, Osorio's well-made collection of drop-crotch coveralls, skinny trousers and tailored shirts was sophisticated and irreverent. Contrasting pockets and crotches coupled with two-tone bow ties and dapper hats served as a necessary reminder that Minneapolis fashion has more to offer consumers than cocktail dresses and princess coats.


Frances Zerr's collection of dresses and separates immediately reminded me of Beverly Hills 90210. In a good way, I promise. Tapered pants, casual bustier tops with spaghetti straps, and button-front dresses felt fresh and modern, while still referencing the style of our favorite '90s teenage heroines. There were plenty of styles suitable for modern Kelly Taylors and Brenda Walshes, not to mention a few black pieces that felt very Emily Valentine. The collection was paired with delicious faux fur accessories from Ruby3, though there were a few moments when accessorizing a thin sundress with a faux fur ushanka didn't make sense.

Finale designer Kevin Kramp continued along his path as the Twin Cities' most avant garde menswear designer. Though many of his styles are reasonably unisex, I couldn't ignore a pang of jealousy as the male models paraded down the runway. It would be a treat to see the fearless designer tackle womenswear. As has been the case in the past, Kramp's pieces were paired with accessories by Ferociter, a line also known for taking risks. Ferociter designer Aimee Dukes and Kramp continue to compliment one another's aesthetics.

Despite a few minor technical hiccups, the presentation ran smoothly. Chumm's short films were an unexpected treat for many guests. Though the films included moments that felt overly self-aware, they were tightly edited and successfully atmospheric. Chumm excels at communicating moods and feelings, and his films consistently set the tone for the following designers.

Models were provided by Vision Model Management, and considering the whitewash of models on the international runways, kudos must be given to both Vision and SCENEaSOTA for casting an array of gorgeous models that were racially and aesthetically diverse. Though there were still the occasional self-conscious poses, the majority of the models walked at a confident clip with a seasoned attitude.

All in all, a dynamic showing of local talent across the board, from design to film to production. We expect that Loft2 will be booking a number of fashion events in 2011, as SCENEaSOTA proved it to be a perfect setting for a large scale, stylish soiree. In fact, we're already fantasizing about next year's SCENEaSOTA in our heads...

For more photos from the event, check out our post HERE.

SCENEaSOTA 11/6

Well-heeled attendees came from all corners of the Twin Cities to check out the SCENEaSOTA fashion show held at Loft2 in downtown Minneapolis on Saturday night. Read Beth Hammarlund's full review of the show with more pics here!

All photos by Stephen Stephens


















Sunday, September 20, 2009

Le'TALK: l'étoile interviews SCENEaSOTA's Emma Berg

by Jahna Peloquin

Saturday night's MNfashion Week show SCENEaSOTA boasts a bevy of local fashion talent. Among the designers is someone not at all new to the local fashion scene, Emma Berg. It will be the mplsart.com director, Fox Tax Gallery curator and all-around fashion plate's debut collection. I sat down with Emma, who also happens to be a good friend of mine, for an impromptu interview over wine at her Minneapolis home, where she told me more about the collection and her design background.

JP: Tell me where you’re at right now. It’s a couple days before the show and you have a lot to do. How are you feeling?

EB: I’m feeling pretty good. I have a finale piece to finalize. I’m trying to figure out where it is I want it to go because it’s not as extreme as I want it to be.

[An Emma Berg look for SCENEaSOTA / image by Stephanie Hynes]

JP: What inspired the finale piece?

EB: I had this color palette and I actually had another piece picked out that had an abundance of ruffles, and it didn’t seem like it was pushing it enough. So I went back to the fabric store and found this fabric. It’s this crazy folded white satin, and I just fell in love with it, so I’m trying to figure out how to make it work.

JP: It kind of reminds me of the accordion fabric that Ra’mon-Lawrence Coleman used for his “Eluded Love” show.

EB: Yes, very.

JP: But a wintry version.

EB: Yes. And with all of these, I’m trying to create something I haven't done before. Especially with this final piece, I want to make sure that I’m learning something from it.

JP: So let’s go back for a second. What inspired you to start designing now? You’ve been working for Target, you’ve been doing mplsart, you’ve been curating at Fox Tax, and you always support local designers. Why now?

EB: Well one, I took a trip to India last summer, and was inspired by all the draping, and seeing how the younger generation styled a very traditional sari to made it their own. That was really interesting to me. And I guess part of it too is having supported artists and designers and whatnot, all of a sudden it was like, wait, what if I do something too? It’s nice to focus on what I really want to do, not that I don’t like carrying mplsart, but it’s nice to be able to focus on me.

[Emma wearing one of her creations at the Vita.mn Poolside Fashion Show '09 / Image by MJF Foto]

JP: Have you gotten any reactions from people so far? It seems like a lot of the press is focused on your debut in this show.

EB: It’s exciting, but that’s why the finale piece has to be good. That’s why I started all over. (
laughs) If I’m going to get a bunch of attention, I’d better make it worth it, or you know, I have to earn it. I want to show appreciation.

JP: Yeah. And now that everyone is looking at you, you know, you have that much more reason to make everything amazing.

EB: Yeah. It’ll be embarrassing otherwise!

JP: Do you know of any people you’re excited to have at the show?

EB: You!

JP: Any family?

EB: My mother is super excited. She’s cute. I told her about the show a while ago and she was really excited. And the other day we’re talking and I’m like, “Oh,
MN Monthly voted Fox Tax as best gallery.” And she’s just like, “Oh, that’s nice, but I’m really excited about your fashion show.” She knows this is something I’ve always done, and I think she’s excited that I’m coming back to it. My mom called saying “I have some stuff, could you come pick it up?” and it was clothes I had designed when I was in middle school and high school, and course info for FIT. It was a nice little push.

JP: To everyone, it must seem like you’re a new designer, but you’ve really been designing since middle school.

EB: I didn’t sell for a tiny little bit at this boutique in St. Paul called Lookit, just a few pieces, and I held onto a couple pieces. But they were very ‘90s. It was very .. lots of leather, stars, bright colors, vinyl hearts.

[Emma in one of her designs at Glamorama 2009 / Image by Emily Utne/City Pages]

JP: How is that different from what you wear now?

EB: (
laughs) They were really absurd. I think my favorite was a bright, thick blue vinyl short skirt that just completely flared out and it had silver leather hearts on the back as pockets, a little bit of a raver feel.

JP: Where do you see this going, what’s next?

EB: I guess it just depends on where opportunity knocks. It’s been a great experience, and it’s hard to look at it and think, okay, I have to make four of those. Is that something I’m going to do? And right now with everything else I’m doing, that’s not going to happen. But it will be interesting to hear what people have to say about it. I had a nightmare yesterday that I was at a bunch of events for MNfashion, and all the clothes were like Chanel and Alexander McQueen, over-the-top amazing, and I’m like, “What am I doing?! What am I thinking?” I was so nervous that people would be comparing me to something like that.

JP: We just need to find people to help you sew. I mean Karl Lagerfeld designs three lines, you know.

EB: I mean right now it’s nice to just experience it.

SCENEaSOTA happens Saturday at the Ignite Modeling Studio. 7 p.m. to 10 p.m. Brin Glass Building, 600 Washington Ave. N. Suite 101, Minneapolis, $10 general, $20 VIP.