Showing posts with label Voltage Fashion Amplified. Show all posts
Showing posts with label Voltage Fashion Amplified. Show all posts

Thursday, July 28, 2011

Le'Talk: Danielle Everine talks "Project Runway" and local fashion

by Jahna Peloquin, l'étoile magazine fashion editor

Local fashion designer Danielle Everine first caught our eye in spring of 2010 when her line of menswear-inspired womenswear made a dapper statement on the Voltage runway. Since then, she's become a force to be reckoned with in the local fashion industry, showing a equestrian-inspired collection alongside designer Raul Osorio in the spectacular "Pale Rider" show last fall, followed by an ethereal sheer-on-sheer collection at Voltage again this past spring. Now, the rest of the world is about to see what the fuss is all about - Danielle has been selected as one of 20 contestants for the ninth season of fashion reality show Project Runway. On the eve of the premiere episode, we chat with Danielle about reality TV, the benefits of being a part of Minneapolis' fashion community, and her future nuptials. L'étoile hosts its first of weekly viewing parties tonight at the Caterpillar Lounge at Thom Pham's Wondrous Azian Kitchen at 8 p.m. Click here for more info.

[Danielle Everine, courtesy Lifetime]

l'étoile: Hi Danielle! How are you settling in now that filming is complete?

Danielle: I just got back yesterday. I'm like, what do I do now? It's pretty crazy. It's hard to do nothing! I've just been doing interviews.

Are you still with Target?

Unfortunately I had to leave Target to go on the show. My director and manager really encouraged me and were really supportive of my decision, and they told me if I want to come back I'd be welcome to reapply.

Are you going to get going on a fall line right away?

I'm interested in pursuing my own design business more and seeing what opportunities are there. David (Heisserer, Everine's fiancé) and I interested in creating a design brand together, making things that are a little more well-rounded than just fashion - design objects for the home, architectural items and fine art. We actually put our wedding plans on hold to go on the show.

When are you getting married?

Well, we want to have an amazing event, sort of A Midsummer Night's Dream inspired event with boats, so it will take some time to put together.

You've been designing in the Twin Cities since 2006. How has your experience being a part of the local fashion community influenced you as a designer?

Being a part of this community has given me great resources. I've been able to work with great photographers and wonderful stylists and models. It's a small community but people here are so talented.

A lot of people seemed surprised that you applied to be on a reality show like Project Runway, since you're perceived as being serious and shy. Why did you decide to apply?

They contacted me because a few people had recommended me, so I thought about it and I was like, what the hell? I'll just apply and see if they like me and from there it just evolved. I was surprised myself, and it was a difficult decision to put myself out there on TV to be seen and ridiculed and to do things that I'm not in control of and let go. And I thought in the end I don't know what opportunities could come out of this.

What else can we expect to see from you now that you've been on the show?

I want to continue to sell my work at Cliché, and maybe do a handbag line, which is a great cross between my sculptural work and fashion. I'll continue to design in many different realms, and see what happens.

(Photo credits: Top: "Pale Rider" lookbook image by Ingrid Werthmann. Middle: image from l'étoile's "Kiss Me Cake" spread by Kate Iverson. Bottom: image from l'étoile's "Wanderlust" spread by Chris McDuffie.)

Tuesday, April 26, 2011

Paper Dolls: Voltage Fashion 2011

We took some of our favorite looks off the runway of Voltage: Fashion Amplified and handed them over to local illustrator Lisa Luck! We've long been a fan of Lisa's whimsical, color-rich paintings: you may have seen them floating around town under the guise of gig posters for Twin Cities' bands or as promotional pieces for Yeti Records (the cute record shop that Lisa co-owns with her husband Jake). Who better to indulge our girlish fantasies of having our own book of paper dolls paired with local designer creations?

All 10 runway designers from Voltage: Fashion Amplified are represented, along with Lisa's charming illustrations. Click the flipbook below to view in magazine format, or download the spread in PFD format here to cut out and play!

Photos of clothing by Stephen Stephens / Illustration by Lisa Luck

Sunday, April 17, 2011

MNfashion Week in review: Voltage

Text by Beth Hammarlund, l'etoile magazine Creative Director
Photos by Stephen Stephens for Digital Crush Photography


Voltage: Fashion Amplified, the cornerstone of MNfashion Week, took over First Avenue on Friday night for the seventh year running. As the audience arrived in style, the iconic Danceteria came alive with hugs, air kisses, and thorough examinations of fellow partiers' oufits.

After opening statements by Voltage founder and producer Anna Lee, the show kicked off in fine form with a surprise performance by Hastings 3000 (backed by openers Phantom Tails). The sea of First Avenue parted as the gas masked guitar hero was carried to the stage, where he rocked out in a festive mirror ball tuxedo. In his exuberance, he lost several squares of silver confetti, but the suit had already served its purpose.

The gothy dance rock quartet then took to the stage styled by b. (a resale shop). Outfitted in standard party boy gear such as windbreakers and skinny jeans, the effect could have veered dangerously close to hipster douchebag territory. But the carefully styled outfits with clever layers (in some cases, so many that I started to worried for the musicians' well-being under those stage lights) were well-styled and self-aware. (It should be noted that store owner Allison Bross looked incredibly stylish when she took her bow, which should be great advertising for the store.)

Kathryn V opened the show with an ivory linen coat. Though the season for short-sleeved outwear is almost non-existent in Minnesota (two weeks at best), the piece was charming enough to be added to my shopping list. Linen continued to show up in tops and jackets, but it wasn't long until sundresses, cropped shells and rompers took over the runway. Mixed prints, sweetheart necklines, bows, peplums, covered buttons and flirty cut-outs peppered the collection. Each piece was anything but basic. What was remarkable is that designer Kathryn Sterner managed to show dresses with bare midriffs and daring cut-outs that seemed absolutely demure. The gold jewelry from Sweet T by TimmiLynn Johnson and citrusy bags by ACKJ Handbags (a new collaboration from clothing designers Amanda Christine and Kimberly Jurek) perfectly suited the collection.

Danielle Everine is known for her masculine-inspired suiting. But in this collection, she subverted her own aesthetic by creating a line of sheer menswear-inspired separates and shirtdresses in delicate springtime shades. Layered over vintage-inspired lingerie from Jagress Intimates and accessorized with cheeky hair bows by Freedom From Doubt, the presentation was unambiguously charming. Audience members just off the runway had the pleasure of seeing the thoughtful tailoring that went into each piece. Shirtdresses and blouses were given new life with wide collars, asymmetrical tailoring and backward construction. Function became form as seams and pockets were expertly designed for aesthetic appeal.

Fort Wilson Riot took to the stage next, outfitted by designer Carly Schoen. Jacob Mullis played in a basic shirt, which was made interesting with red details on the cuffs and down the front. Amy Hager wore an ethereal dress with floral details that seemed to match her vocals. It was impressive how well the attire suited them.


Frances Zerr debuted her new line of sustainable sportswear, ANNA by Frances Zerr. A black mesh tee and quilted mini-skirt opened the show. A tan trench coat with black contrasting sleeves and a black mesh collar detail was a new spin on a classic piece. Nautical stripes and rope ties popped up throughout the collection. Ladies who love to show off their stems will swoon over the gray high-waisted quilted shorts. Zerr makes simple understated pieces that don't scream for attention, so it's often not until the model disappears backstage that the audience realizes what they've seen. The contemporary jewelry from Jennifer Merchant gave the collection a delightful pop.

Newcomer Rachel Blomgren showed plenty of fantastic pieces in her collection. Cropped tees (one in black leather that earned audible audience approval) boasted perfect vertebra cut-outs down the models' spines. Knits ranged from Marni-inspired to Nordic. Convertible skirts with folksy details were fit for a modern Heidi. Individually, these pieces were great, but they didn't form a cogent collection. They will certainly work well on an individual level, on the rack (I will absolutely purchase one of her vertebrae tees) and in editorial. But when presented on a runway, the effect was disjointed. Blomgren's pieces were paired with fantastic jewelry by Lela Horst Baumann.

The giant collective Me and My Arrow performed in looks created by Renalie Bailey. Their set was energetic and engaging, and somehow they managed to fit everyone on stage without any injuries. Bailey's pieces were a little Mad Max meets Renaissance Fair, but they definitely worked well with the band's vibe.

Terri Martin opened her segment with a perfectly tailored white jersey dress. Certainly not for the faint of heart, but on the model it was outsanding. Leather halter vests with fluttering lapels made several appearances and have the potential to be great sellers on their own. A white blouse with heavy gathers on the front seemed to drape effortlessly in the back. But from my seat, I could make out two straps across the model's back that held it in place. It looked great on the runway, but will be a hard sell on the rack. (Dressing room assistance may also be required.) There was a great pair of jersey palazzo pants, but the knit shrugs didn't seem quite as special compared to the striking leather vests. The palette was limited, almost exclusively black, white and olive green. I would love to see what Martin could do with more color. Neon stick-on eyebrows and bright visors put some additional color to the runway. But the styling was so engaging that the comparatively quiet jewelry risked getting lost, which is a shame because Potpourri makes some excellent pieces.

I knew little of Sarah M. Holm before this year, but her Voltage collection has stolen my heart. Her science fiction and rockabilly-inspired collection drew plenty of excited whispering in the front row. Cocktail dresses made the required appearance, but the designer also included several bathing suits with avant garde cover-ups. Retro bikini bottoms were modernized with sheer panels and simple triangle tops were secured with an intricate maze of straps. The hand-painted silk dresses were hardened with leather and fabric made from recycled soda bottles. A multi-colored cocktail dress with a complicated bodice of black swoops and straps earned so much applause that many assumed it was her final look. However, the designer had two more to go. The final dress, an orange and black spiky number, resembled some sort of carniverous plant or poisonous fruit. (Photographs cannot do this piece justice.) The science fiction influence and blue and green silks in her collection will certainly draw comparisons to Laura Fulk's collection "To the Ends of the Universe." Perhaps Holm did find inspiration in Fulk's work, but her work is truly her own.

Blacklist Vintage outfitted Communist Daughter in vintage looks that came close to being overly styled, but hit the perfect note for a stage performance. (Owners Vanessa Messersmith and Jennifer Sapiro appeared effortlessly put-together when they came out for their bow.) Lead singer John Solomon was the only musician who actively engaged the audience. "Nothing says classy like a 300 pound model covered in hair...Today I woke up and I ate two models for breakfast."

Voltage rookies Tim and Thom primarily showed menswear, which has finally started to take off in the local fashion community. The brothers presented several pairs of well-cut skinny trousers, but the majority of the shirts had fit or construction issues. The pair showed a great western-inspired shirt with a thin back buckle and a stylish zippered jacket, so they clearly know how to create good menswear. Unfortunately, several shirts were so awkwardly designed that they detracted from beautifully executed trousers. Several women's looks were included, but the designs were confusing and seemed out of place.

Ivan Idland's whimsical collection created a fantastical landscape on the runway. Capes and dresses were edged with scallops and ruffles. Terry sailor shirts paired perfectly with a great selection of nautical accessories from Lefthand Originals. A tan pleated skirt set itself apart from other schoolgirl skirts with small embroidered horses framed in plaid skirts around the hem. Lace fabric turned an ordinary hoodie into something magical. The attention to detail made each piece feel like something truly special. There was something very Little Red Riding Hood about the collection, so the ethereal milkmaid hair and makeup felt like a natural match. A lovely model jaunted down the runway carrying a basket of mini-champagnes, perhaps off to grandmother's house.

Finale band Pink Mink took the stage outfitted for a glam rock prom. Styling collective Invisible Outfit dressed the punk rock darlings in buckets of sequins and even gold lame. Bassist Jacques Wait was full-out David Bowie dressed in drag, and Christy Hunt's pink romper punctuated with hand-painted silver and gold lapels knocked it playfully out of the park.



Raul Osorio has made his name in menswear, but over the past year he has started to present more womenswear. This collection involved plenty of his signature lace. What appeared to be a black cocktail dress with lace sleeves and leggings was actually a dressed layered over a gorgeous full lace bodysuit. Osorio showed several rompers, and though each was charming in its own right, the abundance of rompers eventually felt a bit one note. An adorable ivory lace sunsuit was completely impractical, but I lusted for it nonetheless. Several men's looks were shown, but they played second fiddle to womenswear in this collection. A demure white lace dress closed the show. The piece was perfectly detailed and provided more of a wow factor than one would expect from a conservative white dress.


Finale designer Max Lohrbach took his closing role seriously. His collection of dresses, skirts, corsets and coats featured hearts, kittens, hand-painted Chinese cityscapes, harlequin diamonds, American flags and eagles. It was an exercise in excess. The Marie Antoinette-tinted whimsy extended to patriotic sashes, heart-shaped kitty purses and kitty eyepatches. Model after model bounced down the runway in cupcake skirts covered in tiny roses and ruffles. Accessories from Bionic Unicorn were a match made in heaven. It will not be an easy collection to sell, but it was certainly a joy to watch.

But despite the exciting show, there was an air of sadness. This year will be founder Anna Lee's final time producing Voltage. She is passing the torch onto MNfashion to concentrate on her own design work and a new position with Target. Lee founded MNfashion and Voltage from scratch, eventually turning Voltage into a landmark event and MNfashion into a great organization that supports the burgeoning local fashion industry. Her efforts have nurtured the careers of innumerable designers and creatives. We owe her a great debt. Thank you for everything, Anna!

Thursday, April 14, 2011

Voltage Designer Spotlight: Danielle Everine

by Tara Sloane

Our next Voltage designer spotlight shines upon Danielle Everine, whose menswear-inspired garments not only showcase the designer’s brilliant eye for texture, detail, and structure, but convey messages of empowerment, specifically in regards to the demands of female beauty. Collections past have used unconventional elements – vinyl armor, wooden collars, and wings – to highlight such concepts, and this year’s Voltage collection will see no exception. But instead of using fortifying fabrics and shapes, Everine is using sheers, a nod towards the softer side of the strength and vulnerability dichotomy. It’s a new avenue for the bold designer, but we’re more than certain she’s up for the task.

This week, Danielle filled us in about her evolving fashion vision, her celebrity look-alike, and the “sheer” nature of her Voltage line.

l’etoile: Your Voltage line features a variety of sheers of different stiffness, weights, and prints. Technically speaking, what are the advantages and disadvantages of working with sheers? When creating your line, did either the fabric or the concept inspire the other, or did they both work hand in hand?

Danielle: While tailoring menswear-inspired garments, I developed an appreciation for how intricate and beautiful the internals of clothing can be. The interfacings, linings, padding and pockets that build structure and proper fit create wonderful multi-tiered elements that should be appreciated. By using sheers of different stiffness, weights and prints, I would like to expose the meticulously crafted secret aspects of garments that are seldom considered by the wearer.

Photo by Chris McDuffie
l’etoile: To us, sheer fabrics seem the epitome of delicacy, of traditional feminine lightness. Considering that your previous collections have focused on issues of gender and power, of androgyny as a means of empowerment, how has this aesthetic evolved for your latest Voltage line?

Danielle: Like past work, this collection continues to convey a message of empowerment, although in an unexpected way. Employing fabrics so often considered to be one dimensionally feminine, this collection toys more with vulnerability and exposure than some of my previous work. These garments are about rejecting fear and accepting humanity. The sheers are a shell, a barrier under which the wearer bears all. She is open to all, hides nothing and fears no one. It is the ultimate dichotomy of strength and susceptibility, representing the choice everyone must make. We are all people under our clothes. Bringing to light what was once not visible exemplifies issues we choose not to see.

Photo by Marshall Franklin Long
l’etoile: From delineation and conception to construction and completed collection, do you find that your design inspiration is an external process, or something more instinctive? What is your typical method for bringing a concept from inception to a blossomed full collection?

Danielle: New concepts typically come to me while I am fully immersed in a current project. Creating a runway collection is an intensely personal and time-consuming undertaking. Towards the end, my mind wanders to new exciting places. I often have the urge to begin on the new idea right away, but must be disciplined enough to see the current collection through. I file away these thoughts and let them emerge as fresh ventures for upcoming seasons.

I feel as though my fashion vision comes from an internal source of idealistic concepts, sometimes inspired by the tiniest detail on a vintage item. As I learn more and more, we all belong to a pop culture collective consciousness, unknowingly inspired by similar ideas. While the overarching concepts jive, each interprets the garments in a unique way.

Photo by Kate Iverson
l’etoile: Now in its seventh year, Voltage Fashion Amplified has only intensified in popularity and local talent. To what do you attribute Voltage's success and why do you think it continues to gain momentum?

Danielle: The show appeals to all. Plus, if each person working on the show (which I hear is around 300) invites one person, First Ave would be half full.

Photo by Daniel Guy
l’etoile: If you could design a collection for any band - past or present - who would it be and why?

Danielle: Josephine Foster. She has wonderful fashion sense, is a great musician and is my celebrity look-a-like.

Voltage: Fashion Amplified happens this Friday, April 15th at First Avenue. For more info and tickets visit www.voltagefashionamplified.com.

For more info on Danielle Everine visit
www.danielleeverine.com

Voltage Designer Spotlight: Frances Zerr

by Tara Sloane

When Fargo native Frances Zerr broke into the Twin Cities fashion scene, we were (and still are!) completely twitterpated with her wearable design aesthetic, responsible for clean, multi-seasonal wares that both challenge fashion’s innate disposability and epitomize what it means to look effortless. The Voltage veteran and Parsons The New School design grad recently launched an online store at FrancesZerr.com, where you can find pieces from last fall’s gorgeously tailored, 100% organic line, titled ANNA. For this year’s Voltage collection, Zerr is re-tackling basics with an unexpected twist: workwear meets activewear (think high-waisted microshorts and a matching sports bra). We can’t think of a more perfect fashion fusion for gals on the go.

We talked with Frances this week about sustainable shopping, how she’s shaking up basics for her Voltage line, and why she can’t stop watching Lykke Li’s new music video.

l’etoile: Your Voltage collection mixes classic workwear pieces like trench coats, blazers and pencil skirts with activewear. What inspired such an adventurous juxtaposition?

Frances: I saw a spread in a Danish fashion magazine and loved the play between the two polar opposite groups of basics. It gives me an excuse to make what I love and show it in a more surprising way. I also saw it as a challenge. It is pretty different for me in a lot of ways. It’s more urban, less safe, less clean, but I hope that it gives a new element to my work.

photo by Charlie Ward

l’etoile: Your design philosophy is largely centered on creating “sustainable” fashion – pieces that can be worn over and over again and that won’t go “out of style.” What are some of your biggest challenges in doing so? Do you think the fashion world is moving in the direction of sustainability?

Frances: I think the biggest challenge is cultivating the market for this philosophy. I don't believe that there is a shopper that wants only sustainable fashion -- but just hope that we all start thinking about the impact that consumerism has on the world. I shop as much (or more) as the next girl, and almost nothing in my closet is organic besides my own pieces. It isn't realistic to think that there is a girl that even seeks to be like that. I just want us all, including myself, to think a little bit more carefully about what we buy and where it is from, where it will go when we are done wearing it. Or can we wear it again and again and again? I hope so. Those are always the best pieces. I am making a product, and I want to do it in the best way possible.

photo by Wynona Grey of the Minneapolis Affair

l’etoile: From delineation and conception to construction and completed collection, do you find that your design inspiration is an external process, or something more instinctive? What is your typical method for bringing a concept from inception to a blossomed full collection?

Frances: For me it is very technical. I see the trends and I decide what I think the key pieces of the season are. Then I try to relate them to my life and wardrobe. The collections form around those pieces. That's why this collection is a risk for me personally. I gave it a theme: "sports." It isn't defined by me and my simplicity -- it is me, applied.

Photo by Stacy Schwartz

l’etoile: Now in its seventh year, Voltage Fashion Amplified has only intensified in popularity and local talent. To what do you attribute Voltage's success and why do you think it continues to gain momentum?

Frances: Voltage is great because it brings together so many talented people. Talent attracts talent. I'm absolutely not talking solely about designers, but photographers, stylists, PR people, project managers, models, bands, graphic designers, everyone. Voltage is a celebration of all of these people. Who wouldn't want to be a part of that?

Photo by Stephen Stephens

l’etoile: If you could design a collection for any band - past or present - who would it be and why?

Frances: Probably Lykke Li. I think I might just like her new video for "I Follow Rivers" too much, though. I mean, chasing your lover across a beach in head to toe black chiffon? Yes, please.

Voltage: Fashion Amplified happens this Friday, April 15th at First Avenue. For more info and tickets visit www.voltagefashionamplified.com.

For more info on Frances Zerr visit www.franceszerr.com